Two quick questions. They set how we value a closed deal and which defaults we start you with.
A lead called back within five minutes is far more likely to book a viewing than one called an hour later.
Every figure has a sensible starting point. Change anything to match your business. Results update live.
Small agency: 50 to 200 · Mid brokerage: 300 to 1,500 · Large developer: 2,000+
After hours, weekends and busy agents. Many teams sit at 30 to 60%.
Leads with a real budget, timeline and intent. Used for cost per qualified lead.
Share of all leads that book a viewing or site visit. Typical: 5 to 15%.
Conservative default: 4 points above today. Applied only to the leads you currently miss or reach late.
Share of viewings that close. Typical: 10 to 25%. This stays your sales team's job.
Use the typical price of what you sell.
Brokerages: usually 1 to 3% per side. Developers: enter your margin per unit.
Loaded cost (salary, benefits, overhead) of the team the AI can support.
First call, qualifying questions and booking. Your team keeps the conversations that need a person.
First contact plus a follow up or reminder. Typical: 2 to 4.
Qualification calls usually run 2 to 5 minutes.
Indicative rates for modelling. Final pricing depends on volume, languages and deployment scope, and is agreed in contract. Telephony is not included.
Conservative: 50 to 60% · Realistic: 60 to 75% · Aggressive: 80%+
Year one projections based on your inputs. Adjust anything in step 2 to see how the case shifts.
Estimates are forward-looking and depend on your market, lead quality and team. Staff time saved is capacity freed for follow up and closing, not necessarily a headcount cut.